FCA Gwinnett County Sport Environments

Action sports are known for their individuality and risk-taking and include BMX, kitesurfing, mountain biking, skateboarding, skiing, snowboarding, surfing, rock climbing, and wakeboarding. Organized competition occurs at all levels, although a greater number of athletes participate individually or within a community.

All Ability refers to coaches and athletes who compete with physical and/or intellectual disabilities. “All Ability” means the inclusion of all categories within the disability community and it emphasizes the Biblical message that, in God, we are all able.

Campus sports are scholastic sports where coaches and athletes typically represent their schools as they compete. Campus sports take place around the world in public schools, private schools, charter schools, boarding schools, and college preparatory schools. The majority of the population passes through elementary school, middle school, high school, and college.

Club sports are off-campus sports for coaches and athletes who aspire to reach expert levels and make significant financial, travel, and time investments. In a typical club experience, athletes invest in multiple practices per week and travel to compete with teams from other clubs. FCA Sports clubs, directed by FCA staff, create catalytic discipleship experiences for coaches and athletes.

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding. 

League sports are off-campus, developmental sports for coaches and athletes offering moderate time, travel, and financial investments. Leagues are typically self-contained, and teams play one another within the same league. FCA Sports leagues, directed by FCA staff, create catalytic discipleship experiences for coaches and athletes.

Motorsports are, in their simplest form, sports with motors. They include aircraft, snowmobiles, snowbikes, and watercraft. Motorsports include 2-wheel sports such as cross country, freestyle, motocross, and road racing. This sport environment also includes 4-wheel sports like ATVs, drag racing, Formula 1 racing, Grand Prix motorcycle racing, IndyCar, monster trucks, NASCAR, and sprint cars.

Outdoors refers to sports including marksmanship (archery, rifle, and shotgun), fishing, hunting, canoe/kayaking, and equestrian. In addition to ministering to the coaches and athletes who compete in outdoor sports, FCA creates outdoor sporting experiences for donors, staff, coaches, and athletes of all sports. Outdoors offers someone the opportunity to grow spiritually as they experience the beauty of God’s creation.

Pro and elite sports are the apex of the sporting world. Most coaches and athletes are paid to play and many of them represent their countries in competition. Pro and elite coaches and athletes receive high-profile attention within mainstream culture. These competitors carry unique mindsets, lifestyles, and schedules compared to others who don’t play at this level. For these athletes and coaches, sport is a business.